Los Angeles is a single from the debut extended play (EP) named "28 Reasons" by Seulgi. The EP, which was released on October 4, 2022 by SM Entertainment, comprises six songs, including the title tune. SM Entertainment announced on September 6, 2022 that Seulgi would release her first solo album in October 2022.
On September 13, it was revealed that Seulgi's debut extended play, 28 Reasons, would be released on October 4. On the same day, a video trailer was published. 19 September saw the unveiling of the schedule poster. On September 26, a mood-simplifier was launched on the official Red Velvet SNS.
Opening with the title track '28 Reasons,' which is defined as a dance-pop song with groovy and strong bass sounds combined with whistling noises, the lyrics convey a genuine interest in the person you adore and "mischievous fun" as a contrast between good and evil.
The second song is titled 'Dead Man Runnin' and was composed by Seulgi. It is an R&B, pop dance tune with energizing rhythms, synth noises, and "magnificent" bass drops that generate suspense.
Lyrically, the song is about the uneasiness and emptiness that Seulgi had when she was mistreated in the past.
On October 4, one hour before the release of the EP Seulgi hosted "SEULGI '28 Reasons' Countdown Live" through Red Velvet's YouTube and TikTok accounts in order to engage with worldwide fans. Seulgi is a member of Red Velvet, Red Velvet – Irene & Seulgi, and the South Korean band Got the Beat.
Seulgi is a versatile artist who works with performance and visual media. Brands often mention her positivism, originality, love for her craft, distinct taste and style, and cultural impact (particularly among young Koreans) as grounds for her selection as their representative.
Prior to the poll's termination in 2020, Seulgi rated as one of the most popular idols in Gallup Korea's Idol Preference survey. Multiple times, she topped the Korean Corporate Reputation Research Institute's monthly "Individual Girl Group Members Brand Power Ranking"
Additionally, Seulgi has been noted for her fashion sense. Her relaxed, stylish, and fashionable style has established her as a growing pioneer in casual fashion and a reference for South Korea's MZ generation. Her impact on the emergence of minimalist fashion among Koreans in their 20s and 30s has been noted in particular.
Seulgi discussed fashion goods, style points, and favorite trends with her guests and provided advice to her listeners on her fashion-focused program Seulgi.zip. Seulgi was picked as the first K-pop artist to serve as a worldwide ambassador for the Italianluxury brand Salvatore Ferragamo.
A company official said that they chose her due to her status as a fashion icon, successful singer, and prominent entertainer.
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