Rauw Alejandro was born in 1993. After Sony Music Latin chose him for Los Próximos, he rocketed to fame. Rauw Alejandro published Punto de Equilibrio in November 2016. In January 2017, he signed with Duars Entertainment. Rauw Alejandro and Alex Rose released 'Toda' in December 2017. In November 2018, it hit #29. Rauw Alejandro released Afrodisaco on November 13, 2020. Rauw Alejandro's early singles included 'Enchule,' a remix of 'Eleg,' and 'Reloj,' featuring Anuel AA. Rauw Alejandro's songs combine reggaetón, R&B, and rhythmic pop. Elvis Presley and Michael Jackson were Rauw Alejandro's early inspirations. Billboard says he's 'distinguished himself from a burgeoning cadre of pop-leaning reggaetoneros.' He also recognizes Ciara's talent.
Rauw Alejandro is a key character for 'the new generation of urban Puerto Rican musicians. Sony Music Latin and Duars Entertainment will release the album on November 11, 2022. Chris Palace, Angel, DJ Playero, Lyanno, and Brray came up with the concept. Lyanno and Brray released the album's first single, 'Lokera', on July 25, 2022. On September 22, 2022, Baby Rasta's second single, 'Punto 40,' was released. Rauw Alejandro published 'Dime Quién???' on October 28, 2022, in reaction to 'Punto 40,' and 'Lejos Del Cielo' on November 10, 2022.