The 'King of Modern Reggaeton,' Rauw Alejandro, represents 'the new generation of urban Puerto Rican performers. Sony Music Latin and Duars Entertainment will release the album on November 11, 2022. Baby Rasta, Chris Palace, Angel, DJ Playero, Lyanno, and Brray developed it. The first single from the album, 'Lokera,' by Lyanno and Brray, was released on July 25, 2022. Baby Rasta's second single, 'Punto 40,' was released on September 22, 2022. Rauw Alejandro released 'Dime Quién??? on October 28, 2022. As a direct response to the popularity of 'Punto 40,' he released the music video for 'Lejos Del Cielo' on November 10, 2022.
On January 10, 1993, a young man named Rauw Alejandro was born. He rose to notoriety when Sony Music Latin picked him to feature on the album Los Próximos. In November 2016, Rauw Alejandro released his first mixtape, Punto de Equilibrio. He signed up with Duars Entertainment as a music artist in January 2017. Rauw Alejandro and Alex Rose collaborated in December 2017 to produce their first single, 'Toda,' which peaked at #29 on Billboard's Hot Latin Songs list in November 2018.
On November 13, 2020, Rauw Alejandro released his first studio album, Afrodisaco. Rauw Alejandro's early singles were 'Enchule,' a remix of 'Eleg,' and 'Reloj,' which featured Anuel AA. Rauw Alejandro's tracks include reggaetón, Latin R&B, and rhythmic pop. According to Billboard, he has "distinguished himself from a burgeoning collection of pop-leaning reggaetoneros." Before Ricky Martin, Daddy Yankee, and Chris Brown, he was influenced by Elvis Presley and Michael Jackson. Ciara is another artist he regards as significant.
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