Rauw Alejandro dubbed the 'King of Modern Reggaeton,' is part of 'the new generation of urban Puerto Rican musicians. The album will be issued on November 11, 2022, by Sony Music Latin and Duars Entertainment. It was created by Baby Rasta, Chris Palace, Arcángel, DJ Playero, Lyanno, and Brray. The album's first single was 'Lokera,' a song written by Lyanno and Brray that was released on July 25, 2022. The second song, 'Punto 40' by Baby Rasta, was released on September 22, 2022. In reaction to the success of 'Punto 40,' Rauw Alejandro released 'Dime Quién????' on October 28, 2022. On November 10, 2022, he released the video for 'Lejos Del Cielo.'
Rauw Alejandro, born on January 10, 1993, came to prominence when Sony Music Latin chose him to be a part of the musical project 'Los Próximos.' Rauw Alejandro released his debut mixtape, Punto de Equilibrio, in November 2016. In January 2017, he signed a recording deal with Duars Entertainment. Rauw Alejandro recorded 'Toda,' his debut song as the lead artist, alongside Alex Rose in December 2017. It peaked at number 29 on the Billboard Hot Latin Songs charts in November 2018.
Rauw Alejandro's first album, Afrodisaco, was released on November 13, 2020. The songs and music videos for 'Enchule,' the 'Eleg' remix, and 'Reloj,' starring Anuel AA, were the first to be released. Ballads, reggaetón, Latin R&B, and rhythmic pop are just a few of Rauw Alejandro's musical styles. According to Billboard, it has helped set him apart from a developing cadre of pop-leaning reggaetoneros.' Presley and Jackson were early inspirations of Rauw Alejandro, followed by Ricky Martin, Daddy Yankee, and Chris Brown. Ciara is another musical influence he mentions.
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